A point of view. A place in the world.
Positioning, identity and messaging that give people a reason to choose you.
Brand strategy & identity
A strong brand starts with a clear position. We connect audience research, business goals and creative direction to define what your brand stands for, then express it consistently across the customer experience.
What we bring.
- Brand positioning and audience research
- Visual identity and creative direction
- Messaging and tone of voice
- Brand guidelines and launch planning
What does brand strategy include?
Brand strategy defines your audience, positioning, promise and personality. Umber translates that foundation into messaging, a visual identity and practical guidelines for your team.