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SELECTED WORK

XRide

Brand identity, website and a complete airport-transfer booking and operations platform for XRide in Bangladesh.

Brand identity · Website · Booking & operations platform
XRIDE / BANGLADESH

Every journey.
Connected.

XRide airport-transfer website built by UmberIDENTITY → BOOKING → OPERATIONS
THE WHOLE EXPERIENCE

A brand to book with.
A business built to run.

An airport transfer starts long before the passenger meets the driver. There’s a fare to agree, a vehicle to reserve and a passenger who needs to know someone is taking care of it. For XRide, we brought those moving parts together—from brand identity and the first booking request to the operations team’s final payment check.

CLIENT
XRide
MARKET
Bangladesh
OUR ROLE
Identity, website & platform
EXPLORE
Visit XRide
THE FIRST IMPRESSION01 / BRAND & WEBSITE
bookxride.com
XRide live airport-transfer website on desktop

From a name.
To a service people can use.

01 / THE IDENTITY

One identity.
Every touchpoint.

We created XRide’s brand identity and carried it into the website and booking experience. The public site introduces the service and helps visitors explore their options. That same identity follows them into their account, keeping the move from discovery to managing a ride consistent.

02 / THE PASSENGER EXPERIENCE

Less uncertainty.
Before the journey.

Passengers can request airport pickups and drop-offs across Bangladesh, choose a sedan, SUV or microbus, and select advance or after-ride payment. Once a fare arrives, they can review and accept it.

Their account brings upcoming and past rides together, with saved addresses, ride tracking and feedback close at hand.

Explore the experience
XRide public website on a mobile screen
03 / THE OPERATIONS PLATFORM

Behind every pickup,
a clear sequence.

We built the workspace that helps the team carry a booking through to completion.

  1. 01

    Request

    The passenger chooses an airport transfer, vehicle class and payment preference.

  2. 02

    Confirm

    Operations reviews the request and sends a fare quote for the customer to accept.

  3. 03

    Assign

    Staff assigns a driver and vehicle, with clash detection for conflicting assignments.

  4. 04

    En route

    The team tracks ride progress and sends the passenger SMS updates.

  5. 05

    Complete

    The ride closes out with feedback and a separate payment recording and verification process.

Booking workflow · A presentation of the delivered process

04 / BUSINESS CONTROL

The detail
behind the delivery.

The back office brings bookings, drivers, vehicles, airport configuration and staff access into one system. The team can manage assignments and ride status, while SMS delivery tracking provides visibility into passenger updates.

ACCESS

The right tools.
For the right people.

Customer and staff accounts use separate sign-in and session systems. Within operations, admin and moderator permissions define what each team member can do.

ACCOUNTABILITY

Record it.
Then verify it.

The payment ledger separates recording from verification: the person who records a payment cannot approve their own entry. Audit logs keep a record of staff actions.

BUILT BY UMBER

From first impression
to final drop-off.

A brand that introduces XRide. A platform that guides passengers. An operations system that helps the team deliver the service. One connected experience, built for both sides of the journey.

Visit bookxride.com
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