Airport Express — ADLG
Complete brand guidelines, SEO and performance marketing for Airport Express / ADLG.
Brand guidelines · SEO · Performance marketing
London,
opened.
A NEW WAY TO SEE THE CITYTHE IDEA
A doorway into discovery.
The name says Airport Express. The identity opens up a bigger world: London, its neighbourhoods and the stories visitors come to find. We built the brand around a simple portal—a mark for access, curiosity and a new perspective.
London,
opened.
THE SYSTEM
One idea. Every expression.
From the logo and colour palette to typography and digital applications, the guidelines give the brand a consistent way to show up. Warm cream creates space. London Red gives it a voice.
London Red#C51B29
Warm Cream#F7F1E8
Charcoal#202326
BEYOND THE IDENTITY
NEXT PROJECT / SegafredoCoffee. Food. Culture. Built to be found.
The engagement continued into SEO and performance marketing—bringing brand expression and digital discovery into the same body of work.