Published
Make the essentials explicit
Say what your business does, who it serves and how to contact it. Give each service a useful page with clear headings and relevant detail.
Write answers worth finding
Answer client questions directly before expanding on the context. Add specific examples when you have real evidence, and keep important information in readable text.
Keep the technical foundation sound
Use descriptive titles, internal links and accurate structured data. Google states that its existing SEO practices remain relevant to AI search features; there is no special schema required for inclusion.