# Umber > Umber is a digital marketing agency in Dhaka, Bangladesh, connecting brand strategy, performance marketing, SEO and web development to grow ambitious brands. Umber is a digital marketing agency based in Dhaka, Bangladesh, working with brands internationally. The pages below are the canonical source for what the agency does, how it works and what it has delivered. ## Services - [Brand strategy & identity](https://getumber.com/services/brand-strategy): Positioning, identity and messaging that give people a reason to choose you. - [Performance marketing](https://getumber.com/services/performance-marketing): Paid media, creative testing and conversion strategy built around your business goals. - [SEO & content strategy](https://getumber.com/services/seo-content): Technical foundations and useful content that make your brand easier to discover. - [Social media & community](https://getumber.com/services/social-media): A consistent voice and thoughtful content that turn an audience into a community. - [Web design & development](https://getumber.com/services/web-development): Distinctive, fast websites that connect brand expression with a clear customer journey. - [Analytics & insights](https://getumber.com/services/analytics): Measurement and reporting that connect marketing activity to meaningful decisions. ## Case studies - [Segafredo — A café story, told across the feed and the season.](https://getumber.com/case-studies/segafredo): Social media content for Segafredo, paired with a dedicated Ramadan website for its Chattogram café. - [Cinnabon Bangladesh — Bringing Cinnabon’s Bangladesh website to life.](https://getumber.com/case-studies/cinnabon): A website that introduces the brand in Bangladesh and gives visitors clear routes to the menu, locations and latest news. - [Airport Express — ADLG — Opening London through a complete brand system.](https://getumber.com/case-studies/airport-express-adlg): Complete brand guidelines, SEO and performance marketing for Airport Express / ADLG. ## Insights - [Google says the new SEO is just SEO.](https://getumber.com/blog/google-says-new-seo-is-still-seo): An industry has grown up around optimising for AI answers. In May, Google published a guide contradicting much of it — and independent studies of 437,000 sites now agree. - [What the AI Overview data actually shows.](https://getumber.com/blog/ai-overviews-traffic-impact): Independent studies agree that AI Overviews suppress clicks. They disagree, importantly, about how much — and the disagreement is more useful than either headline figure. - [Google will tell you if AI cited you. Not if anyone came.](https://getumber.com/blog/search-console-ai-reporting): Search Console now reports impressions inside AI features. The click data that would make those impressions meaningful is absent — and that absence is about to shape a lot of monthly reports. - [How to become the source an AI quotes.](https://getumber.com/blog/how-to-be-cited-by-ai): Research across more than a million data points finds that AI systems cite what other people publish about a company far more readily than what the company publishes about itself. - [The brand metric that moves before your sales do.](https://getumber.com/blog/share-of-search): Share of search is free, public and available weekly. Studies across twelve categories suggest it anticipates market share by two to four quarters. - [Big brands get quoted by AI. Small ones do not.](https://getumber.com/blog/brand-visibility-ai-search): A finding buried in the AI citation research has an awkward implication for how marketing budgets are split: brand building has become a technical search variable. - [Your About page stopped being decoration.](https://getumber.com/blog/about-page-brand-entity): Machines now assemble a description of a company from whatever they can find. Contradictory business information produces a contradictory description — or none at all. - [Organic reach in 2026, platform by platform.](https://getumber.com/blog/organic-reach-2026): The decline is no longer gradual and it is no longer uniform. The numbers now determine which platforms still repay unpaid effort — and which are a hobby. - [Your company page is invisible. Your colleague is not.](https://getumber.com/blog/linkedin-company-page-versus-people): On LinkedIn, the same content reaches several times more people from a personal profile than from a company account. That gap is a strategy, not a quirk. - [In Bangladesh, the storefront is a Messenger thread.](https://getumber.com/blog/social-commerce-bangladesh): A four-billion-dollar e-commerce market is being served largely through social platforms and conversation, not through checkout pages — and the imported playbook does not fit it. - [Performance marketing starts with better questions.](https://getumber.com/blog/future-performance-marketing-2025): A campaign can look healthy in-platform and still miss the business goal. A better starting point is to decide what success means before choosing a channel. - [A stronger brand begins with a clear position.](https://getumber.com/blog/brand-strategy-matters): Before the logo, the launch or the next campaign, there is a simpler question: why should someone choose you? - [Be the answer. Not just another search result.](https://getumber.com/blog/seo-age-of-ai): Search experiences are changing. The foundations of a useful website still matter: original expertise, accessible pages and clear answers to real questions. ## About - [Studio](https://getumber.com/about): How Umber works and who it works with. - [Industries](https://getumber.com/industries): Sectors the agency serves. - [Contact](https://getumber.com/contact): Start a conversation. hello@getumber.com ## Optional - [Privacy policy](https://getumber.com/privacy) - [Website terms](https://getumber.com/terms)